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Nillgol Art & Flower Store | 2019


Nillgol Art & Flower Store was opened in 2018 at one of Tehran's shopping malls. In its first year of activity, it continued without a visual identity and without office stationery. Following the path, they felt the need to have a coherent visual identity and came to my studio to create it. After a comprehensive study of the brand position, competitors, and their audience, I started designing a logo and then the organizational visual identity. In designing the logo of this store, I used the element and icon of lily flower (the meaning of Nillgol brand) and in designing its logo, I tried to make Persian and English faces look the same weight and similar.

According to the needs of this store, which was specified in the design of the brief, after designing the logo, business cards, product tags, shopping bags, letterheads, and labels in different sizes were designed and produced.

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