Cheetoz Kettle cooked chips | 2014

 

In 2014, I was the art director of Cheetoz brand in Iran. A client brief was sent to our advertising agency and I was asked to submit my own designs based on the history of Kettle cooked chips and suitable for this product.

According to the brief, I realized that the method of making these chips is different from other chips and they are made with higher sensitivity. Also, according to the image that I was asked of the brand in the brief, making and designing the packaging for the brand was quite classic to show this packaging as classic as possible.

Based on this, to show each taste, I selected the sketch technique and sketched the potato and its taste and put it on a white background, to separate each of the flavors on the shelf and for the customers' free will, I used different colors on top of the products as the packaging uniform.

This package was well received and currently has high sales in Iran and the FMCG market.